????作為世界零售業巨頭,來自法國的家樂福迎來50周年生日。作為大賣場業態的首創者,家樂福于1963年在巴黎開設第一家大賣場。
????據了解,家樂福50周年慶即將在本月底拉開帷幕,屆時會有多種大幅度促銷活動。
????您對這位歐洲第一、世界第二大零售商了解多深呢?讓我們一起來回顧下,巨人在中國的足跡吧!
????1995 家樂福率先進入中國市場,在北京開設第一家大型綜合超市 - 創益家店;
????1996 家樂福進入上海和深圳市場;
????1997 家樂福進入天津市場;
????1998 家樂福進入中西部地區,成為首家在重慶開設大型綜合超市的跨國零售企業;
????1999 家樂福成都大世界店開業;
????2000 家樂福在中國設立亞洲唯一的一所培訓中心,為家樂福和中國零售業的發展培養專業人才;
????2001 家樂福鼎力支持北京申辦2008奧運會;
????2002 家樂福積極參與并支持上海申辦2010世博會;
????2004 家樂福(中國)食品安全基金會成立;
????家樂福在新疆烏魯木齊開店,成為第一家進入西北地區的跨國零售企業;
????2005 家樂福在長沙舉辦的首屆中博會上與中部六省簽訂了發展投資意向書,加強在中國中部六省的投資和發展;
????2006 家樂福全球第1000家大型綜合超市落戶北京通州,標志著家樂福在中國市場不斷成長;
????2007 “節能降耗 - 家家快樂又幸福”,家樂福全國首家節能店在武漢光谷落成;
????家樂福積極響應中國政府號召,在全國范圍內開展農超對接項目,并被商務部納入首批農超對接試點單位;
????2008 家樂福向四川汶川地震災區共捐獻2300萬元人民幣,支持災區抗震救災和重建工作;
????家樂福向中國南部省份遭受雪災的地區捐款200萬元人民幣;
????2009 家樂福開展合作伙伴日,致力于和供應商建立和諧共贏的伙伴關系;
????2010 家樂福通過與河北保龍倉的合作成功進入河北市場;
????2011 家樂福在北京雙井店設立國內首家一級食品安全實驗室,結合遍布全國的42個小型快檢實驗室網絡,加強食品安全監控;
????2012 家樂福全球生鮮采購機構”蔬果茂” 正式在華開展業務,首批贛州臍橙通過”蔬果茂”出口至家樂福的海外市場,為中國優質農產品走出國門探索了一條新路;
????家樂福為北京特大暴雨災害地區捐贈價值100萬元的救災物資;
????2013 家樂福與中國各地院校簽署校企合作協議,向在校學生提供實習和就業機會;
????家樂福向雅安地震災區捐款200萬元和50萬元救災物資。
????Carrefour Grows with China
????1995 Carrefour took the pioneer step into China, opened a hypermarket store in Beijing - Chuang Yi Jia Store;
????1996 Carrefour entered Shanghai and Shenzhen markets;
????1997 Carrefour entered Tianjin market;
????1998 Carrefour entered Central and Western China, became the first multi-national retailer to open a hypermarket store in Chongqing;
????1999 Carrefour opened Grand World Store in Chengdu;
????2000 Carrefour China Institute opened to cultivate talents for Carrefour and China’s retail industry. This is Carrefour’s only training institute in Asia.
????2001 Carrefour offered full supports for Beijing bid for 2008 Olympics Games;
????2002 Carrefour proactively participated and supported Shanghai bid for World Expo 2010;
????2004 Carrefour established Carrefour China Food Safety Foundation;
????Carrefour opened a store in Urumqi, was the first foreign retailer Northwest China;
????2005 Carrefour signed letter of intent with 6 Central China provinces at 1st Central China Expo in Changsha. This is to strengthen the investment and expansion in the Central China;
????2006 Carrefour Group’s 1000th store opened in Tongzhou, Beijing, marks the continuous growth of Carrefour in China;
????2007 “Energy Saving – Happy Families” Carrefour China’s first energy saving store located in Wuhan;
????Carrefour proactively answered Chinese government’s call to conduct Direct Purchase in all China. Carrefour was listed the first batch of direct purchase trial companies by Ministry of Commerce;
????2008 Carrefour donated 23 million RMB to Wenchuan earthquake disaster region for the rescue and reconstruction work;
????Carrefour donated 2 million RMB to frozen rain hit regions in some Southern China provinces;
????2009 Carrefour Partnership Day campaign to establish harmonious and win-win relations with suppliers;
????2010 Carrefour entered Hebei market through successful partnership with Hebei Bao Long Cang;
????2011 Carrefour set up China’s first A-level Food Safety Lab in Beijing Shuangjing Store. This lab, together with existing 42 smaller food safety labs, formulates a stronger network to control food safety in the whole nation;
????2012 Carrefour introduced Group’s global fresh procurement arm SOCOMO into China. This opened a new channel for Chinese high quality fresh products export to global markets. First batch of Ganzhou Naval orange loaded trucks and exported to Carrefour’s overseas market through SOCOMO;
????Carrefour donated emergency aid to Beijing’s rainstorm disaster region, through providing daily consumer goods valued 1 million RMB
????2013 Carrefour established partnership with universities in various cities of China, offering internships and job opportunities to college students;
????Carrefour offered 2 million RMB cash and 500,000 donations in goods to Ya’An earthquake disaster region.