(August 11, 2005, Beijing) Tsingtao Brewery Co Ltd (Tsingtao Beer) is
announced the Official Domestic Beer Sponsor of the Beijing 2008 Olympic Games
after the brewer signs a sponsorship agreement with the Beijing Organizing
Committee for the Games of the XXIX Olympiad (BOCOG) today.
As indicated in the agreement, Tsingtao Beer will provide funds, beer
products and related services to the Beijing 2008 Olympic Games, the Beijing
2008 Paralympic Games, BOCOG, the Chinese Olympic Committee and the Chinese
sports delegations to the 2006 Olympic Winter Games in Torino, Italy and the
Beijing 2008 Olympic Games.
"Tsingtao Beer, a hundred-year old brand name, has made great contributions
to the cultural exchanges between China and the rest of the world in the past
century," Wang Wei, BOCOG executive vice-president and secretary-general, said
at the signing ceremony. "With prestigious enterprises such as Tsingtao Beer to
actively sponsor and support the Beijing 2008 Olympic Games, we feel more
confident of running a successful Games."
"Tsingtao Beer has always had the vision of becoming a leader in the global
beer industry, and sponsoring the Beijing 2008 Olympic Games is an integral move
for Tsingtao Beer to achieve its globalization dreams through the international
platform of the Beijing 2008 Olympic Games. BOCOG's choice of Tsingtao Beer as
its sponsor fully affirms the quality behind our hundred-year-old brand as well
as the positive corporate image we have enjoyed," Jin Zhiguo, president of
Tsingtao Brewery Co Ltd said at the ceremony.
The company, in line with its new tag line "Passion, dreams and success",
plans to implement a series of marketing activities to boost the promotion of
the Olympic spirit.
Senior BOCOG officials, representatives from the Tsingtao Brewery Co Ltd
and other government agencies and departments witnessed the signing of the
sponsorship agreement.
The Beijing 2008 Sponsorship Programme consists of three tiers of support,
including the Beijing 2008 Partner, the Beijing 2008 Sponsor, and the Beijing
2008 Supplier. Since the Beijing 2008 Olympic Marketing Plan was launched on
September 1, 2003, nine enterprises, namely Bank of China, China Network,
SINOPEC, CNPC, China Mobile, Volkswagen Group (China), adidas, Johnson &
Johnson and Air China, have been selected as the Beijing 2008 Partners. Three
Beijing 2008 Sponsors have been announced so far: UPS, Qingdao-based Tsingtao
Beer and Beijing-based Yanjing Beer.
Tsingtao Brewery Co Ltd is headquartered in Qingdao, a port city about 800
kilometres from Beijing. It is Beijing's co-host city, where the sailing events
of the Beijing 2008 Olympic Games will be held. Beer produced here is labeled
with the city's colonial age spelling, Tsingtao. It is the oldest beer
manufacturer in China, tracing its root back to 1903 when its predecessor,
Tsingtao Brewery Factory, was first established.
